Jenifer Prince Dhas Pushpadhasan
Growth Architect | GEO/AEO Specialist | Founder, GOSEO Labs
Jenifer Prince Dhas Pushpadhasan is a Growth Architect and GEO/AEO specialist with 20 years of experience across SEO, performance marketing, and product management. He is the founder of GOSEO Labs, an AI search consulting and product company, and the author of The New SEO Playbook and The AI Growth Operator. His third book, The GEO Playbook, has completed its first full draft.
About GOSEO Labs
GOSEO Labs is an AI search consulting and product company specializing in Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO) — helping brands stay visible and cited as search shifts from ranked links to AI-generated answers in ChatGPT, Perplexity, Gemini, and Google AI Overviews.
A Brief History
The GOSEO domain has been active since 2010, when Jenifer ran an SEO training division under it for his then-employer, conducting classes through 2013. After that business closed, Jenifer retained the domain and continued occasional online training under it for several years. GOSEO Labs — the AI search consulting and product company behind the tools on this site — launched in 2025, built specifically for Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO): disciplines that didn't meaningfully exist before generative AI search did.
Books
The New SEO Playbook
The AI Growth Operator
The GEO Playbook
Coming Soon
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