GEO & AEO Guides

How AI search actually works, and how to optimize for it.

What Is GEO (Generative Engine Optimization)?

GEO (Generative Engine Optimization) is the practice of structuring content so AI systems like ChatGPT, Perplexity, and Gemini cite it as a source when generating answers.

What Is AEO (Answer Engine Optimization)?

AEO (Answer Engine Optimization) is the practice of writing content that can be lifted directly into a featured snippet, AI Overview, or voice assistant response - a specific answer, not a page to visit.

GEO vs. Traditional SEO: What Actually Changes

A practical comparison of Generative Engine Optimization (GEO) and traditional SEO - what signals change, what stays the same, and how to prioritize work across both.